COINS 2025:
The largest and most prestigious international Secretariat event in Brazil, celebrated by its audience
COINS 2025:
The largest and most prestigious international Secretariat event in Brazil, celebrated by its audience
We are thrilled to present the preliminary program for COINS 2025, taking place on November 7 and 8 at the Grand Mercure São Paulo Ibirapuera. The central theme is: “Global Secretariat: Connecting Professionals to the Sustainable Development Goals.”
The SDGs aim to end poverty, protect the planet, and promote peace and prosperity for all. They encourage sustainable development and the promotion of citizenship through the engagement of governments, institutions, businesses, and organizations.
Key benefits of the SDGs include:
– Identifying future business opportunities;
– Enhancing corporate sustainability value;
– Strengthening market stability (Dias, 2020).
Why are the SDGs our focus at COINS 2025?
COINS 2025 integrates the UN’s SDGs throughout its program to empower secretarial professionals to lead sustainable transformations within their organizations. Every lecture, panel, and activity are aligned with one or more of the promoted SDGs. Our commitment goes beyond professional development or networking—we are driven by purpose and conviction.
This is your opportunity to become a change-maker in the corporate world (Neiva; D’Elia, 2009) and contribute to a more sustainable future. We welcome participants motivated by social and environmental impact alongside career advancement.
Which SDGs will be featured at COINS 2025?
SDG 3 – Good Health and Well-being
Sessions:
– Izabella Camargo – “Work and Mental Health: Balancing Professional Challenges and Well-being”
– Panel: Carol Santiago & Léo Tomasello – “Quality of Life and Well-being: Strategies for Balancing Health, Work, and Personal Life”
SDG 4 – Quality Education
Sessions:
– III SINES – “Quality Education: How to Provide Inclusive, Equitable, and Globalized Education for the Secretariat?”
– Scientific Research Presentations – Promoting academic knowledge and exchange within the secretarial field
SDG 5 – Gender Equality
Sessions:
– Leandro Karnal – “Overcoming Adversity: Reflections on Prejudice and Workplace Barriers”
– Sonia Guimarães – “Workplace Diversity: The Path to Innovation and Growth”
– Panel: Ligia Bolognato & João Villa – “Beyond HR: How to Create Truly Inclusive Work Environments”
SDG 8 – Decent Work and Economic Growth
Session:
– International Guest Speaker Diana Brandl – “The Future of Executive Support: Becoming a Sustainable Partner in Your Organization”
SDG 10 – Reduced Inequalities
Sessions across the program addressing inclusion, diversity, racial, gender, generational equity, and the inclusion of people with disabilities in corporate environments
SDG 13 – Climate Action
COINS 2025 also practices what it promotes by adopting sustainable event management practices, such as waste reduction, carbon offsetting, and conscious selection of materials and suppliers
SDG 15 – Life on Land
Sustainable operations of the event also reflect our commitment to SDGs 13 and 15

Objetivos
Objectives
a) Promote participants’ intellectual and creative development, fostering a mindset free of gender bias and inclusive of people with disabilities, ensuring equal treatment for all;
b) Connect gender and diversity actions with a real sense of belonging;
c) Encourage employment opportunities for women, Black people, LGBTQIAPN+ individuals, people aged 45+, and persons with disabilities;
d) Contribute to global discussions on eradicating extreme poverty and hunger, delivering lifelong quality education, protecting the planet, and promoting peaceful, inclusive societies by 2030;
e) Create space to discuss the protection, restoration, and sustainable use of terrestrial ecosystems and halting biodiversity loss.
Público objetivo
Target Audience
This event is aimed at secretarial professionals, assistants, and executive support professionals from Brazil and abroad, in both public and private sectors. It also welcomes educators, students (technical, technological, and undergraduate), and professionals from related fields who are engaged or interested in the secretarial domain.
Everyone is welcome at COINS 2025!
We hope COINS 2025 will be an unforgettable experience and a source of inspiration for your career.
Secure your spot now!
Special rates are available for groups and early registrations.
For more information, contact us via email or through our website’s contact form.
We look forward to seeing you there!
Warm regards,
Isabel Cristina Baptista,
Gestora del COINS 2025.
