São Paulo

The City

Beautiful, rich, intellectual, democratic, lively, sporty, cultural, sentimental, romantic, modern, serious, extroverted, professional. After all, what defines São Paulo? There is absolutely no adjective that can accurately decipher what represents one of the megacities of the world.

Each year, around 15 million visitors come to the city to leverage business or close professional contacts, make purchases, or take advantage of a cultural calendar attuned to what is done in the world. To be in São Paulo is to experience a metropolis 24 hours, with lifestyle that combines work and leidure as if they were two sides of the same coin. Capital of a State the size of the United Kingdom, with a population close to that of Spain and that generates almost half of the Brazilian economy, São Paulo also became the first tourist destination of the country. We proudly extend an invitation:

Come to São Paulo,
It’s All Good!

Source: São Paulo Convention & Visitors Bureau